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Assuming your database is reasonably accurate, you also can assume that the people to whom you send your catalog-be it consumer or business-are getting

It’s no coincidence that many entrepreneurs call their catalogs their “babies.” Like their human counterparts, no two catalogs ever seem to grow up in

If you think your vanity 800-number is protected under trademark laws, think again. In mid-July, a New Jersey District Court dismissed liquor cataloger

Amid the storm of catalog mergers and acquisitions, one mailer is opting to grow from within. Concepts Direct, which produces the Colorful Images catalog

The end of summer tends to be quiet for many businesses-but not for Cornerstone Brands. On Aug. 25, the Portland, ME-based multititle cataloger acquired

It’s fundamental: A list’s source-essentially, how the names were obtained-affects that list’s performance. For catalogers, “direct mail-generated names

An estimated 839,000 Japanese-Americans live in the U.S. today, up 4.2% from 1990, according to New York marketing agency Kang & Lee. And that number

After trimming circulation of its general merchandise catalog last year to bolster flat profits, Fingerhut is in a heavy growth mode. The $1.5 billion

They say that behind every great catalog is a great merchant-many of whom are the owners or founders of the company. In fact, 48% of the participants

Rosalie Blood is vice president/general manager of Delray Beach, FL-based Blood’s Hammock Groves, a cataloger/retailer of fresh oranges, grapefruit, and