LIVIN’ LARGE

| Mark Del Franco

So what if the stock market tanks? Who cares if the White House is in crisis? Numerous catalogers are still confident that more people will want to spend

Maintaining a winning team

| Ken Hawk

Stress, change, and limited resources are all part of a fast-growing catalog company. But if you don’t manage these side effects, employee burnout, low

First in phone service

| Mark Del Franco

Catalog call centers are the fastest to “live answer” incoming calls-at least according to a survey published in the August issue of “Service Level Newsletter,”

Appearance counts

| Paul Miller

The urge to use one’s creative license is rarely the driving force of a business-to-business catalog redesign. Catalogers view a redesign as another tool

Cover

| MCM staff

INSIGHT BUYS TREASURE CHEST COMPUTERS On Sept. 14, $800 million, Tempe, AZ-based computer cataloger Insight Enterprises bought $50 million competitor

Moore Medical returns to health

| MCM staff

As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market