News

Photographing the thousands of products that appear in 1,000-plus-page catalogs couldbe like trying to mow a lawn with a pair scissors. To save time and

General merchandise cataloger Fingerhut, which on July 10 bought 19.9% of online florist PC Flowers & Gifts, sees this investment as just the first step

Do not adjust your monitor. Those fiery apples, brilliant plums, and glistening, golden pears are par for the course on Harry and David’s Website. The

In a hurry to rent a list of compiled names? Know what you want? Now you can place your order on the Web and download the files directly to your desktop

Gall’s doesn’t fool around. That’s clear from the cover of the marketer’s 1997 summer edition, which features a stern police officer, rifle at the ready,

Brylane’s roots reach back 94 years, to the founding of the Lane Bryant clothing store in 1904. But the nearly century-long evolution that turned Brylane

It’s the ultimate marketing challenge: How do you convince customers to make a large purchase of an intangible item they can’t sample, haven’t tried before,

From the outset, with its front cover presentation of a Royal Riviera pear decorated as a violin, the Harry and David Christmas 1997 catalog plays its

In 1997, after years of selling its award-winning roses directly to consumers, Jackson & Perkins launched a wholesale catalog. And as this Silver Award-winning