Backword & Response

| MCM staff

Santa Paws? It’s never too soon to start thinking about decorating your dog for the holidays, and the Casual Living gift catalog has the perfect solution.

Magic Attic Club, Fall 1997

| MCM staff

‘I loved this catalog,” exclaims one judge. “It’s a simple, well-presented concept that conveys inclusion, fun, and quality product.”Indeed, the Magic

Looking for faster fulfillment

| Paul Miller

If you’re one of the 40% or so of catalogers that don’t fulfill catalog requests daily and instead batch your requests for weekly, biweekly, or monthly

Dealmakers rev up again

| MCM staff

Second-quarter merger and acquisition activity was up 36% from this time last year and up 76% from the first quarter of ’98. Catalogers completed 30 transactions

New Pig

| Lynn Dougherty

Industrial safety products cataloger New Pig regularly receives praise for its loyalty-engendering marketing. Nonetheless, the Tipton, PA-based mailer

JUDGES

| MCM staff

Marshall Cordell president/CEO, Anatomical Chart Co.Tony Cox president, LCH DirectMichele Gilbert marketing manager, Nabisco DirectRand Goddard director

Jane’s, 1998 Catalog

| Sherry Chiger

Military organizations, governmental groups, and intelligence and transportation concerns have long been familiar with Jane’s, a century-old provider

Genesis strikes again

| Shannon Oberndorf

Genesis Direct is at it again. On Aug. 5, the multititle cataloger agreed to acquire the $118 million Carol Wright Gifts direct marketing division from