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Since 1986, the Annual Catalog Awards have been recognized as the top honor of the catalog industry. And while catalog marketing has changed significantly

Can sockets be sexy? If you’ve seen the Cat Merchandise Catalog, you know that the answer is yes. After all, don’t you want to get the most torque possible

According to advertisements for the spring film Godzilla, “size does count.” On that score alone, the January 1998 edition of the Lab Safety Supply catalog

Mimi a la Mode If you think shower caps are boring and ugly, you haven’t seen the Mimi a la Mode catalog of decorative shower caps. “Shower caps are our

The Nabisco Direct catalog of branded gifts has become the victim of its $8.7 billion parent firm’s new corporate strategy. In May, at the order of Nabisco

If the first rule of cataloging is “listen to your customers,” online catalogers had better begin posting online privacy policy notices. According to

In the commission structure used by most of the list industry, brokers receive a 20% commission per list transaction. But over the years, as mailers have

If you had your druthers, would you rather sell or describe? n Careful, now. Before any “of course” knee-jerk response, consider: We’re in the catalog

A month ago, if Janet Thompson, vice president of The San Francisco Music Box Co. catalog, had met the Wizard of Oz, she probably would have asked for