L.L. Bean hunts for women

| Peter Girard

Why would an industry giant like L.L. Bean launch a catalog and not endow it with the company’s 86-year-old brand? The perception that Bean’s fashion

New Web Catalogs

| Sophia Burke

Duncraft You don’t have to be an ornithologist to put up a feeder and watch birds come to your backyard,” says Michelle Pinciaro, customer service manager

Barbie’s new sibling

| Shannon Oberndorf

Barbie may finally get her own catalog, now that her parent company, Mattel, has entered the business. On June 15, the $4.8 billion toy manufacturer agreed

BRAGGING RIGHTS

| Sherry Chiger

Catalog Age’s exclusive ranking of 1997’s top 100 U.S. catalogers is sure to please lovers of paradox. Continued consolidations resulted in the growth

Calender

| MCM staff

August 1-5 San Francisco International Gift Fair. George Little Management. George R. Moscone Convention Center, San Francisco. For more information,

Walter Drake lends a hand

| MCM staff

A year after acquiring the Walter Drake catalog of personalized gifts, Foster & Gallagher (F&G) is using the title to boost sales of and supply merchandise

International Insight

| MCM staff

Computer cataloger Insight Enterprises is setting its sights on global expansion. Having posted a profit on its Canadian division just six months after

Hanover do-over

| Shannon Oberndorf

Hanover Direct spent the last year shrinking-consolidating warehouses, cutting staff, and trimming circulation. In doing so, the multititle consumer cataloger

Backword

| MCM staff

Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I

Cover

| MCM staff

FULCRUM DIRECT CHIEFS RESIGN Fulcrum Direct CEO Mike Lederman and president/COO Scott Budoff both resigned in mid-June, and as of mid-July, the Fulcrum