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Based on initial testing, Airshop, a small New York-based cataloger and Website marketer of junior teen apparel, fully expects to increase its response

Most Internet catalogers, like print catalogers, know the value of superior customer service. They also know the barriers to service that are inherent

Continuing to ride the wave of economic good fortune, most business-to-business and computer mailers posted solid gains during the first quarter. Of the

Just six weeks after rival and one-time merger partner Staples bought office supplies cataloger Quill (see Catalog Age, May), $6 billion office supplies

For the past several years, the online industry, catalogers and the Direct Marketing Association (DMA) have said that self-regulation of the Internet

The rise of the cooperative prospecting database has provided smaller mailers with access to many more names than were available to them even five years

While the U.S. Postal Service Board of Governors has been under attack for pursuing what many mailers feel is an unnecessary rate increase, it’s drawing

Patricia Woodruff is the mail order director of Thanksgiving Coffee Co., a Fort Bragg, CA-based catalog of organic and gourmet coffee and tea. Annual

Brylane, the $1.3 billion catalog powerhouse, is not only a leader in specialty-size apparel, but it also claims to be a master in high-volume, low-cost

Rather than relying on the promise of new customers, catalogers must become smarter at identifying opportunities for business growth by digging deeper