News

Too many Internet surveys lack information catalogers need to make Web-related business decisions. “There really is no place we can go to talk about our

For the past 10 years, change has been the norm in cataloging, fueled by seasoned marketers, technological innovations, and increasingly demanding customers.

Anatomical Chart Co. president Marshall Cordell, who last September sold his $12 million Brainstorms novelties catalog to multititle mailer 800-Trekker,

Portland, OR-based children’s apparel mailer Hanna Andersson has gone beyond offering grown-ups a limited selection of what some company executives refer

In putting together our Cataloging 2001 theme issue, we hit up many catalogers, consultants, suppliers, and other industry experts for their professional

As the catalog industry marches with increasing good health toward the 21st century, three separate creative trends are becoming noticeable. What makes

Business consultants consider three years the standard time frame of a strategic plan, a fundamental tool of entrepreneurs and managers. Yet many catalogers,

With talk of the Internet and the year 2000 computer problem already abounding, some analysts predict that consumers will become overloaded with techno-babble.

As the virtual nerve center of the catalog industry, the call center often functions as a cataloger’s only point of interactive customer contact. As such,