Specialists Acquiring 21st Century Marketing

| MCM staff

At the Direct Marketing Association’s List Day event in New York on Aug. 2, Specialists Marketing Services president Lon Mandel said his companies would acquire two firms over the next 45 days. The first one was officially announced Wednesday.

New Catalog for Latin-themed Greeting Cards

| Jim Tierney

Hispanic consumers have a new way to say Feliz Navidad this season: A
catalog specializing in Latino-themed greeting cards hit the mailboxes this
summer. Titled Libre-Creacion, la base para tus ideas (Free-Creation, the
basis for your ideas) the 30-page catalog targets Latino women celebrating a
special occasion.

Systemax Sales Soar

| MCM staff

Second-quarter sales at computers manufacturer/marketer Systemax rose 18% to $647 million. Year-to-date sales increased 18% to $ 1.3 billion from $1.1 billion during the same period last year.

Direct Sales Rise for Talbots

| MCM staff

Apparel cataloger/retailer The Talbots (NYSE: TLB) announced total company sales for its second quarter of $572 million, which is flat compared to last year

July Sales Roundup

| MCM staff

For the most part, July was a kind month to the publicly traded companies tracked by MULTICHANNEL MERCHANT. So let