Rewards Data Helps GameStop Drive Omnichannel Growth
Data from its PowerUp rewards program has helped fuel omnichannel growth for retailer GameStop.
omnichannel strategy
Seven Ways to Merge the Physical and Digital with Order Management
Retailers must blend the physical and digital worlds into a seamless omnichannel experience to attract and retain today’s empowered shoppers.
Genesco Focusing on Omnichannel Rollouts, Growth
Genesco said it plans to implement several aspects of its omnichannel strategy later this year, seeing it as a significant growth area.
JCPenney Makes a Commitment to Omnichannel
With sales of $1.08 billion for fiscal year 2013, an increase of 5.8%, it appears JCPenney has its ecommerce channel back on track. And on its Feb. 26 earning call, JCPenney chairman and CEO Mile Ullman said the retailer is ready to make ecommerce a part of an overall omnichannel sales strategy.