Bluefly Debuts New Logo, Branding and Platform
Powered by a new ecommerce platform, Bluefly will deliver a seamless shopping experience for customers no matter where they shop.
Powered by a new ecommerce platform, Bluefly will deliver a seamless shopping experience for customers no matter where they shop.
A big challenge for online businesses these days is replacing their backend system. According to this infographic by Monetate, for online merchants there are three reasons why they choose to replatform: the need to stay competitive, their existing platform falls short of promised capabilities and customer driven pressures.
Here’s a hard-to-find comprehensive look at the features and key information on more than two dozen ecommerce platform technology providers. This will prove invaluable to anyone that is trying to decide who should be on the RFP list and who ultimately to choose as your ecommerce platform vendor.
When it comes to revamping their ecommerce sites in 2013, retailers are focusing on keeping the consumer in the loop from the moment an order is placed right until the packaged is delivered to the doorstep.
If you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Here’s a checklist of six things to help ensure a smoother process.