Retailers are constantly being told to innovate and offer the latest and greatest tech in their stores whenever possible. While retail technology can move the needle on critical KPIs, change can also intimidate customers who are hesitant to try new technology. So how do you satisfy tech progressives and traditional shoppers?
Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let consumers physically sample glasses at home since its founding in 2010. Here is a look at how this new enhancement is changing the brand and decreasing ecommerce returns.
Retail supply chains are being upended by dynamic changes in the marketplace and among consumers. Here are 3 key trends to watch for in supply chains for 2017 that will continue to heavily impact freight transportation and logistics in retail and ecommerce.