Simply installing a new WMS by layering it on top of existing processes is a waste of time and money unless processes are streamlined to work in concert. When you add new automation or technology to the mix, the project becomes more complex. Here are 11 points to consider to help you achieve synergy and ROI.
Many companies implement ERP, order management and warehouse management systems without programming major modifications. However, there are certain circumstances where modifications will give you higher usage, increasing sales and savings.
Social media has become more than just a channel today. Retailers are finding innovative ways to leverage their brands using social media platforms. With customers married to their mobile devices, it is imperative that retailers step up their social media game and engage in dialogue.
For the past five years gift cards have been ranked as the number one most popular gift among shoppers. In fact, according to Shopatron, not only will the average shopper spend more than $150 on gift cards annually, but 72% of recipients become repeat customers. Here are five surefire ways you can harness the power of gift cards on your ecommerce site.
This infographic by marketing weekly shows the benefits of using a content management system that will help boost your brand. The infographic says that three out of four businesses are without a website. A good content management system will show success in your ROI.
Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.