What We’ve Learned from Singles Day 2015
Rumor of a weak Chinese economy may have been greatly exaggerated: Singles Day 2015 came in like a lion, and went out like a lion. So what have we learned, so far, from Singles Day 2015?
Rumor of a weak Chinese economy may have been greatly exaggerated: Singles Day 2015 came in like a lion, and went out like a lion. So what have we learned, so far, from Singles Day 2015?
JD.com announced record-breaking one-day results from its November 11 Singles Day sale. Orders increased by 130%, and GMV rose more than 140%. Here’s a look into JD.com’s numbers, which channels drove the most transactions, and at which international brands did well on the Chinese marketplace.
While Alibaba reported Singels Day sales of $14.3 billion – up 60% from last year’s 11.11 Global Shopping Festival – the Chinese shopping holiday was not all about Tmall, Taobao and Alipay. Check out more highlights, facts, and figures in our pseudo-live Singles Day 2015 blog.
Alibaba may be bracing itself to shatter last year’s record $9.3 billion Singles Day, but it also may soon battle Chinese marketplace rival JD.com outside of cyberspace. Click and learn why JD.com has a beef with Alibaba.
And now Singles Day is going omnichannel: Alibaba says more than 1,000 brands with 180,000 stores in 330 cities across China will synchronize online and offline resources to expand its 2015 11.11 Global Shopping Festival efforts. Here’s a look at what Alibaba hopes is an outline for omnichannel success.
Singles Day 2015 may not be big for U.S. retailers. ChannelAdvisor executive chairman Scot Wingo says he hasn’t seen much spillover where Chinese consumers are buying from U.S. merchants. But he adds that the best way to take advantage of the Chinese consumer on Singles Day is to sell on Tmall.
On the surface, Amazon’s Prime Day celebration seems to be what it is – a one-day shopping holiday that will probably take place July 15 of every year. But Prime Day can also be viewed as an attempt by Amazon to remain the dominant global marketplace player. It’s pretty clear, based on a series of events since it went public in January, that Alibaba wants to take Amazon’s crown as the world’s top marketplace.
Purchases made via Alipay on 11.11 topped $9.3 billion, a 60% jump thanks to Alibaba’s efforts to globalize Singles Day. In this video, Scot Wingo, the founder and CEO of ChannelAdvisor, shares his views on Alibaba’s efforts, and what lessons U.S.-based merchants can carry over into the holiday season.
While Chinese ecommerce giant Alibaba reported that Singles Day 2014 – 11.11 – the world’s largest shopping day, brought in more than $9.3 billion in sales, up 62% from 2013, the global phenomenon has yet to make a significant impact in the U.S.
Ahead of Singles Day 2014, the Chinese government is warning ecommerce firms, including Alibaba and JD.com, to do all they can to keep all transactions free of fraud. The warning was issued based on numerous consumer complaints from past years.