A recent study by RetailMeNot predicted that consumer spending is expected to increase between Black Friday and Cyber Monday compared to last year, and advised retailers to plan their kickoff promotions around a longer period than the traditional Cyber Weekend. Here are some other statistics the study revealed for the holiday season.
For retailers to understand a fair share of today’s market, they must understand the mobile shopping habits one of the biggest generations today – millennials. This infographic by Coupofy shares several insights into the millennial brain as it relates to their mobile shopping habits. See what they are and how it can help your business.
September is anything but relaxing for consumer ecommerce marketers. Not only are they tasked with wrapping up back-to-school initiatives and planning for Black Friday and beyond, but in the shorter-term they must also create persuasive campaigns that rise above the noise and actually drives sales for the spookiest holiday of the year: Halloween. Here are 5 tips to increase those Halloween conversion rates.
Every market is different, and a one-size-fits-all approach to digital payments experiences is insufficient. Let’s take a look at four strategies to set your online store up for success in the global arena.
It is no longer enough for a brand to simply be present across channels. Companies must incentivize action and engage their audiences seamlessly and consistently across every medium—mobile, social, in-store, online, etc. See how brands can engage with audiences across the channels.
Several U.S. retail brands have generated a lot of buzz on social media. Victoria’s Secret took the top spot on social media. See what other retail brands also generated buzz on social.
If you want to be a successful marketer, you need to adopt an effective social listening strategy that allows you to communicate with your customers on their preferred channels, in ways that are timely and driven by both interest and convenience.
Paid search has generated 19% year-over-year spend growth and 22% revenue growth and all-time high click-through rate, according to an infographic by Kenshoo.
Brands are going pink on Facebook by recognizing Breast Cancer Awareness Month with their products and/or promotional campaigns.
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.