Mobile Drives Ecommerce Spending
Ross Kramer, CEO of Listrak told Multichannel Merchant during IRCE 2015 that consumers are embracing mobile at an increasingly high rate. See what else he shares about the biggest trends in ecommerce today.
social media
Moorea Seal Turns Instagram into a Revenue Source
While Pinterest continues to be the brand’s top source of referral traffic and revenue, the designer is now finding that Instagram is important for future growth. See how Moorea Seal benefits from using Instagram.
5 Tips to Turn Followers into Buyers
Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel. Here are five tips to turn followers into buyers.
Selling on Social Media is Certainly a Trend
With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel. See why leveraging social media can be beneficial to your brand.
Sigma Beauty Drives Results Using User Generated Content
Exhibiting how a product will present itself in the real world was important and a challenge for beauty brand Sigma Beauty. See how Sigma Beauty addressed the challenge and leveraged its user-generated content.
How to Use the Power of Images to Market your Brand
Small to medium sized businesses (SMEs) fighting for attention on the internet first must be seen in order to be heard; and good quality imagery can tell a brands story with one glance. Here are some tips on how you become more visual with your brand.
Moosejaw Mountaineering Sees Pinterest Success
Moosejaw Mountaineering CEO Eoin Comerford talks about how Pinterest is the social media platform of choice in terms of better reach to customers. See what else he has to say about about Pinterest and other social media platforms.
Pinterest Launches Buy Button
Demandware Inc., announced that it has partnered with Pinterest to enable commerce functionality within the popular visual bookmarking tool. See which retailers are the first to have the Pinterest buy button.
TOMS Launches #WITHOUTSHOES Campaign
This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.
Z Gallerie Creates Social Buzz with Its Catalog
Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.