The act of showrooming is seeing a growth that cuts across a variety of demographic segments, according to the Holidays Retail Trends study by CFI Group. This is due in part to mobile technology, and practiced by a majority of consumers whether they intend to or not.
Shareablee found that 1 in 5 pieces of social content amplified by shoppers came from Walmart. Walmart also received more than double the engaged actions across Facebook and Twitter, and these factors combined reveal a high degree of pass-along value in their social content mix.
The Holiday 2013 shopping season has started early: Here are the 12 trends of Christmas shopping you need to watch.
The Home Depot received backlash when it released what many are considering to be a racist tweet sent out by the company on Twitter which showed two African American drummers flanking a man wearing a gorilla mask.
QVC has launched toGather, an online gathering place that brings together QVC’s community of customers, personalities and brands. Here’s how QVC plans to use toGather to expand recommendations from people and brands its users follow.
With IAB Europe reporting an 11.5% growth in the European online advertising market, TRUSTe, the global data privacy management (DPM) company, today announced findings from its latest privacy research – examining consumer’s opinions about online behavioural advertising (OBA) and who they consider responsible for their online privacy.
Hundreds of Twitter users responded not so kindly to a recent tweet made by fashion designer Kenneth Cole regarding the Syrian civil war and his shoe line. Here are just a few of those tweets.
With 75% of consumers stating they have posted a negative comment on a social media site after experiencing poor customer experience, it is imperative now more than ever for retailers to get their contact center in sync with social media sites such as Facebook and Twitter.
Back to school shopping is the first “season” to set the stage for how to serve your multichannel customers. With the expected revenue of more than $26 billion from this season alone, parents admit to more mobile price checking while in-store. Consider what parents and students are really seeking.
Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.