No matter how prepared your company is when engaging with customers through social media sites there is bound to be a public misstep. It can be a criticism from an unhappy customer or an error made by your social media team but in order to save face, it comes down to how you handle it.
A new trend that is building steam throughout the ecommerce world is allowing fans and followers of your brand to log on to your site with their Facebook or Twitter profiles. In this infographic from the Social Annex you will learn how social logins are quickly becoming the backbone to onsite engagement and boosting conversion rates for many online retailers.
Too much time has passed for any of us to think of social media with the same attitudes we had when they first burst upon the communications horizon. Now, after the inevitable transition to a commercial posture, the “social” label is silly. As a medium, Facebook is no more social than conventional email.
Gamification has moved beyond the realm of being a clever idea as it rapidly evolves into a key marketing and advertising tool for retailers and brands.
While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.
Using social media as a marketing strategy is important for both B2B and B2C companies. Without a social media manager, social marketing can become a challenge, according to blog post on ExactTarget.com. According to the blog post, marketing automation has been criticized as being impersonal and is directly at odds with the concept of personally interacting with your audience using social media.
It is expected that by 2015, mobile internet usage will surpass desktop internet usage. Yesmail Interactive created this infographic displaying how mobile have impacted consumer shopping patterns and the interaction between brands and social media.
How can small businesses find new customers? They using email, social media, this infographic by Score delves into the best practices for small business success when searching for new customers.
Less than 24-hours after the Senate passed the Marketplace Fairness Act, users across Twitter took to the social media site to express their frustration on how the tax, if passed by the House of Representatives, will impact their lives as consumers.
Women will search, email, mobile, blog, use social networks, play online games. This makes it easier for marketers to reach women online. According to an infographic by Creatage, 80% of “purchase decisions” are made by women. Ninety percent of women surveyed say marketers don’t understand them.