Social media is an invaluable tool for ecommerce. Shoppers turn to social media for both its common knowledge and advice before making a purchase. Here are what some of the masterminds behind some of today’s most popular social media platforms plan to make the ecommerce experience part of their platforms.
Today, millennial shoppers are digitally savvy, they’re a generation that wants instant gratification and expect it in all facets in their life. This is no different when it comes to their shopping habits. Here is an inside look at the millennial shopper and they expect from brands today.
Express Inc. saw a successful third quarter in ecommerce and made moves through marketing and merchandise messaging. See how Express did and what their plans are going forward.
With 2017 just around the corner, retailers have a lot to look forward to when it comes to what the future holds in the retail industry. Here are some predictions and what they will mean for retailers in 2017.
Social media plays an active role in the customer journey. A survey by Hootsuite found that about half of Americans have interacted with businesses and institutions through social media. Here is some additional data that was found in the survey about how social plays a role in the customer journey.
Millennials are not an easy demographic to sell to. Millennials are a very specific audience that must be sold to strategically. Here are six things to remember when you are marketing to the millennial generation.
Is there value in the use of a hashtag for brands? Here is what retailers need to know before they move forward with the use of hashtag. See what consumers are using it and whether it has proven beneficial.
Are you reaching the millennial generation and moms through social media? Here are several ways to make social media part of your marketing strategy.
Social media is not going anywhere and it is important for businesses to face facts and utilize it. Here is what retailers need to know about social media and how it can empower its business.
Creating a customer service plan is no easy task for any business. Setting one up on social media isn’t easy either. In today’s retail climate, retailers cannot run away from bad customer service and social media backlash. Here are several tips to consider when it comes to your customer service plan on social media.