2020: The Year of Subscription Service Growth and Iteration

| Carl Gold

One thing is clear: we’re living in a subscription service economy that is only going to expand. Brands from Nike and Bloomingdales to Coca-Cola, Mercato and GNC have taken the plunge, and organizations across all industries are seeing subscription offerings as a growth engine. Here are 4 predictions for subscription services in 2020.

Rent the Runway Back Up and Running After Logistics Snafu

| Daniela Forte

Rent the Runway is back up and running after a supply chain and inventory issue occurred the first week of October. The subscription company is once again accepting new subscribers a week ahead of the date it had originally planned. Here is a statement from Rent the Runway about how it handled everything.

subscription box

How to Box Your Brand with a Subscription Service

| John Fetto

Visits to leading subscription box sites like Birchbox, Blue Apron and Loot are up nearly 3,000% during the last three years, according to Hitwise data. This has not gone unnoticed by traditional brands and some are now adding subscription services to their traditional product lines. Here are some of the advantages to going the subscription route.