Facebook ad performance spiked for retailers. Nearly 1/3 of revenue and conversions from Nov. 1 through Dec. 2 occurred between Thanksgiving and Cyber Monday, according to this infographic by Kenshoo.
Cyber Monday proved to be the biggest online sales day in the history of Walmart. In fact, according to the retailer, from Thanksgiving through Cyber Monday was the highest five-day stretch in online sales for the retailer in its history with over one billion page views processed.
IT firm Compuware said it say a very large spike in Thanksgiving Day mobile commerce traffic. However, retail websites performed slightly slower this year.
Retail spending is constantly changing. Americans in 2012 spent $4.3 trillion on retail purchases. For ecommerce more than 5% or $225 billion was spent on ecommerce sites.