the e-tailing group

Nordstrom Takes No. 1 Ranking in Customer Experience Index

| Mike O'Brien

Nordstrom was ranked No. 1 in the annual Customer Experience Index results from the e-tailing group, conducted in Q4 2015, after missing the top 10 in 2014. See how other leading retailers ranked in the index, including how they were rated across a range of key customer experience metrics.

Consumers Buy More When Retailers Get Personal

| Daniela Forte

Survey results from MyBuys and the e-tailing group reveal customer-centric marketing – the ability to engage consumers in one-to-one conversations across the customer lifecycle and all touch points – increases buyer readiness, engagement and sales activity, according to a press release from the e-tailing group.