While ecommerce offers clear advantages like the ability to read reviews, use mobile payments, choose the perfect size and color, check availability and more, physical stores still have the edge of personal interactions.
That’s why it’s more important than ever to bridge the physical-digital commerce gap.
Buyers used to ask retailers when their item could be delivered. Now, they want to choose the in-home delivery time and track it online. That’s a somewhat new and difficult expectation for brands to meet. The good news is that sophisticated truck routing solutions are available to help merchants better manage in-home home delivery.
Over 40% of U.S. millenials can identify the data brands are using to track their behaviors and expect a personalized shopping experience.
Which is more important in the eyes of the consumer this holiday: free shipping, delivery tracking, shipping options, or overall shipping costs? The answer, well, all depends on which demographic you are trying to secure but simply a wide variety of shipping options could be the key to offering the best shopping experience to consumers this holiday season.
The United States Postal Service has launched what it is calling “major changes” to its Priority Mail lineup, including free insurance, improved tracking, and day-specific delivery. The USPS said the changes would generate more than a half a billion dollars in revenue.
The United States Postal Service expects to see real time tracking in all 67 of its districts by the end of 2013. The move was generated to give “piece of mind” to both the customer and the shipper with 15-minute real time package tracking.
When it comes to revamping their ecommerce sites in 2013, retailers are focusing on keeping the consumer in the loop from the moment an order is placed right until the packaged is delivered to the doorstep.