The Three Stages of Social Customer Service
A recent study by Forrester Consulting commissioned by Conversocial, identified three stages of social customer service maturity.
Twitter Social Media Marketing
Social Media: The Final Stamp of Approval for Purchase Decisions
More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.
David Ortiz, Barack Obama and Samsung Walk Into a Selfie
The White House is up in arms over the David Ortiz selfie. Something about President Barack Obama’s image not permitted for use in a commercial campaign. But what’s good for Samsung’s PR department is, hopefully, good for Multichannel Merchant’s SEO.
10 Ways to Quickly Address Consumer Complaints on Social Media
With millions of Americans logging on to social media sites like Facebook and Twitter multiple times a day, it has not only become one of the most popular ways to keep tabs on friends, but also a place to gripe about negative experiences with brands. However, retailers can turn those moans and complaints into rave reviews by using these simple tips.
Overstock.com Sees $130,000 in Sales with Bitcoin Payment Option
Overstock.com CEO Patrick M. Byrne took to Twitter to announce that within 24-hours of implementing Bitcoin as a possible payment option, his company received $130,000 in orders paid in the crypto-currency.
Twitter Recaps George W. Bush Speech at #NRF14 Show
Although the press was not allowed to attend the National Retail Federation’s Big Show in New York City keynote session with former President George W. Bush, it didn’t stop attendees from tweeting the action live. Here are just a few of the recaps:
The Home Depot Receives Backlash for Racist Tweet
The Home Depot received backlash when it released what many are considering to be a racist tweet sent out by the company on Twitter which showed two African American drummers flanking a man wearing a gorilla mask.
Twitter Reacts to Kenneth Cole’s Syria Tweet
Hundreds of Twitter users responded not so kindly to a recent tweet made by fashion designer Kenneth Cole regarding the Syrian civil war and his shoe line. Here are just a few of those tweets.
Kenneth Cole Responds to Backlash Over Syria Tweet
Designer Kenneth Cole, who created a social media firestorm this week after posting a tweet that some argued mocked the plight in Syria, released a video on Instagram responding to the backlash but issuing no apology.
Get Social with the Multichannel Merchant Editors
Want to get social with the Multichannel Merchant editorial staff? Here’s how you can reach Tim Parry, Erin Lynch, Daniela Forte and Ellen Shannon through various social media channels.