Study: Social Trumps Mobile for Retailers’ 2014 Holidays Spend
Retailers are spending more on marketing data capture than mobile heading into the 2014 holidays, based on a survey by Edelman Berland for eBay Enterprise.
VendorNet
Consumers Demand Omnichannel, So Where Do You Begin?
The key to implementing a successful omnichannel strategy is to prioritize your tactics based on your business goals and to walk before you run.
Merchants See Increased Satisfication with Omnichannel Fulfillment
Ecommerce has now become synonymous with omnichannel. However, while merchants are focusing their retail efforts on social, mobile and email, they should zero in on a variety of fulfillment options such as ship-from-store, in-store pickup, and buy online and return in-store.
Why Omnichannel Fulfillment Matters
Shopping habits, shopping devices, and shopping locations are interchangeable in the customer’s eyes, which is why it’s more important than ever for merchants to offer a wide variety of omnichannel fulfillment options, according to Bill Toney, senior vice president, Omnichannel Solutions at VendorNet.