With all the marketing tools at their disposal, retailers may be overlooking one of the most popular and effective channels: email. Here is how email marketing can be beneficial for retailers as they head into the holiday season.
How are you preparing for the holiday season? Preparing for the busy season ahead is vital for your business. Here are five essential tasks that should be on every commerce marketer’s holiday preparation list.
What is your email production like? While every email production process is different, everyone has an opportunity to learn from each other when finding the right process that works for them. Here is a deep dive look at the email optimization process and how it can work for your business.
Are you going for Olympic gold with your email marketing campaign? Here are five winning strategies that will bring you the gold medal in your next campaign.
You may have seen various tips, tricks, or “hacks” around the web for email marketing — ways to increase conversions, clicks, open rates, and sign-ups, just to name a few. Well, this article has a little bit of everything, all in one place! These email marketing hacks will increase everything with your email marketing, from conversions to sign-ups. Lets dive right in.
Many retailers don’t craft specific messages specifically for recent purchasers, or they fail to suppress them from receiving promotional messages after a purchase. But this post-purchase period is a time when consumers are likely to be most receptive to your messaging. So why waste this opportunity by sending the same standard messages. Here are ways to engage the customer post purchase.
This infographic by Campaigner offers some quick tips on how to effectively offer a welcome email for increased customer engagement, acquisition and conversion. See what these tips are and how they can help bring your customers through the door.
Are you annoying your customers with a ton of email and not making it a personalized experience for them? This infographic highlights the cost of annoying your customers with email.
Leap Day comes but once every FOUR years… So in theory, retailers had 4 years since Leap Day 2012 to figure out their next Leap Day marketing plan. Either way, it made Leap Day a new selling holiday, as savvy merchants looked to take advantage of the extra day. Here are 29 good and not-so-good Leap Day emails sent to Multichannel Merchant staff members, and what made them want to click away.
Emails jamming up a shoppers inbox are often ignored and one of the best ways to grab a shopper’s attention is by using segmentation to personalize messages that make a visitor feel as thought their web experience was designed just for them. Here are tips to personalize emails for your consumers.