As U.S. email marketing delivery rates have dropped 10%, from 87% in 2014 to to 76% percent in 2015, email marketing has become harder to reach in 2016. Here are six tips that will improve your email marketing efforts for the year.
For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store.
With Black Friday, the holiday weekend and Cyber Monday behind us, Jim Davidson, Head of Research for Bronto Software shared his thoughts about what he saw as it related to email marketing throughout the holiday weekend.
Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.
When I was in high school friends of mine always referred to me by my last name. See how Ann Taylor Loft brought me back to my high school days.
Black Friday and Cyber Monday Week isn’t too far away, so what can we learn from holiday 2014 when it comes to email performance that we can take with us as we enter holiday 2015?
Hopefully, your holiday email marketing plan is well underway. You can’t do too much planning for those important shopping days for all the upcoming holidays.
Bass Pro Shops is asking its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program. See what else Bass Pro Shops is doing to bring more awareness to the outdoors.
Personalized emails should go beyond “Dear, John,” but not be too creepy, says Thomas E. Smith, president of Goldcoast Consulting Group. See what ways you can personalize the email experience.
A new study finds out why “clickbait” email subject lines are not successful for marketers. See which subject lines are being used and why they are or aren’t effective.