On the ad side
According to marketing services provider DoubleClick, during the third quarter of 2004 the average click-through rate for rich media was 1.17%, more than
Affilliate
Analyze this
Imagine a 24/7, real-time focus group one that gives you access to a customer’s every move. Imagine sitting upon the shopper’s shoulders as he views your
Shopping around
Comparison shopping engines can help you boost sales and acquire customers provided your company’s product is a top contender among the search results.
TechnoScout Changing Name Again
Less than five years after changing its name from Comtrad Industries, gadgets cataloger TechnoScout has changed its name once again
Live from Shop.org: Affiliating with Success
New York–On Jan. 13, the first day of the National Retail Federation-sponsored Shop.org conference here, three cataloger/retailers discussed the challenges
Setting Up An Affiliate Program
Without question, affiliate marketing can add sales. But it can also cause you headaches if you’re not careful in establishing and maintaining your program.
Reevaluating Affiliate Marketing
Affiliate marketing was all the rage during the infancy of Web commerce. In the e-commerce equivalent of locker-room bragging, marketers boasted about
ONLINE MARKETING GLOSSARY
When an industry term is on the tip of your tongue, or when you come across jargon that’s new to you, the words and definitions you need may well be right here. …
TECHNOLOGY: Getting personal online
Customized sites keep users coming backAs competition grows increasingly fierce, more Web catalogers are using online resources to personalize their sites.
TECHNOLOGY: Smith & Hawken learns XML
With help from extensible markup language (XML), garden supplies cataloger/retailer Smith & Hawken has shaved up to four days from its drop-ship order