Amazon CEO Andy Jassy kept a positive tone while running down ways that Amazon has had to scale back its business to accommodate shifting conditions in his second annual shareholder letter, including reducing and reconfiguring its fulfillment network and dealing with a slowdown in cloud computing. The company is also trying to figure out a physical grocery model that works, Jassy said.
Amazon reported a mix bag of results for its fourth quarter and year, with ad revenue up but ecommerce sales down, and even the vaunted Amazon Web Services, the company’s profit driver for years, fell short of expectations in what executives repeatedly called an “uncertain economy.”
Buy With Prime, the program that lets retailers not named Amazon offer shoppers the Prime experience and promise, is rolling out for all U.S. merchants as of Jan. 31, the company announced, ten months after a beta launch by invitation only for select users of Fulfillment By Amazon.
Amazon reported third quarter revenue under estimates and provided a lowered fourth quarter outlook on Thursday, causing yet more jitters on Wall Street and in the industry as retail swings into the home stretch of the peak holiday season, and sending shares down 20% after hours.
Amazon is relaunching its discounted version of the vaunted Prime subscription, aimed at providing lower-income consumers perks normally reserved for the full offering but at a lower monthly price, during a period of economic hardship for many as inflation continues unabated.
Digging out a few more shovelfuls to deepen the Prime moat, Amazon is now offering same-day delivery for subscribers in 10 metro areas, who can shop retailers including PacSun, GNC, SuperDry and Diesel and either have the order delivered or picked up in store.
Amazon once again claimed that the latest Prime Day event was the biggest ever, with 300 million items sold and importantly, more than $1.7 billion saved by shoppers, as some observers had said ahead of the fact that deals weren’t all that spectacular compared to everyday offerings.
Amazon is looking for a big win from Prime Day 2022 (July 12-13) to help restore some mojo to a company unaccustomed to criticism for earnings challenges, overbuilt warehouses and a stock that shed 40% of its value in the past 12 months, pre-split. This is the first time since 2019 it’s been in its accustomed spot in mid-July.
Amazon is taking another step to build its ecommerce fulfillment domination by allowing its 200 million-plus Prime members to purchase products from other retailers, who will be charged fees to offer Prime-like services like free two-day and next-day delivery.
Amazon has increased the price of its Prime subscription program in the U.S. for the first time in four years, going up 17% from $119 to $139 per year, as the company faces the reality of massive logistics costs and a flattening of its ecommerce sales vs. the hypergrowth of the early pandemic period.