Amazon is enabling Prime customers in eligible areas to shop millions of products on Christmas Eve, and receive them in time for gift exchanges with free same-day delivery if ordered by 9:30 a.m. local time. Amazon Fresh and Whole Foods Market purchases on Christmas Eve in those eligible areas offer free two-hour delivery.
Prime Day saw 175 million items purchased by Prime members over the two days, according to Amazon, eclipsing its 2018 Black Friday and Cyber Monday sales combined, while analysts pegged total GMV at $6 billion to $6.2 billion. See what other interesting statistics we found to paint a picture of the concocted “Christmas in July.”
Amazon just turned up the heat in the three-way battle for dominance atop ecommerce sellers, announcing more than 10 million items eligible for its new one-day delivery standard via Prime. This compares with 220,000 items available for free next-day delivery from Walmart, announced in mid-May, and 35,000 from Target ReStock.
Amazon Prime surpassed 100 million members in the U.S. in the fourth quarter, according to new data from Consumer Intelligence Research Partners (CIRP), representing 62% of all Amazon customers. This is up from 85 million in July, with Prime members spending on average $1,400 per year vs. $600 for non-members.