When customers think about brands that give back, they may immediately think of TOMS, whose mission is to give a pair of shoes to children in need in over 70 countries with every pair sold. Today several other brands have followed TOMS’ lead in their own efforts to give back.
When it comes to Gen Z, brands have a loyalty problem. According to National Retail Federation, only 36% of Gen Z feel a strong connection or loyalty to a brand. Here is why Gen-Z customers can be the hardest to please and what retailers need to do to keep them coming back.
Through custom-created greeting cards by Hallmark Business Connections, the B2B subsidiary of Hallmark, Walgreens was able to deliver messages of gratitude to customers. Here is how the initiative created more brand loyalty between both companies and customers.