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iOS 14.5 and Ads: What I’ve Learned So Far

| Dean DeCarlo

Apple’s launch of iOS 14.5, featuring its new privacy protections, has been championed by iPhone users tired of invasive ads, while advertisers frantically adapt to the changes, especially small businesses that rely on targeted ads. While challenging to advertisers, privacy is an important issue. Five weeks in, here are some key learnings.

Why Consumers Prefer Personalization

| Tom Zawacki

For years, marketers have debated the importance of personalized, people-based marketing as a means of communicating more effectively and efficiently with prospects and customers. Here is why consumers prefer a personalized experience.