Retailers should consider the impact their social strategy elements have on customer trust. This includes your choice of social platforms, the payment methods you accept, how you screen orders for fraud and how you safeguard your brand presence on social media. Identify the platforms your customers trust the most.
Multichannel companies are at particular risk for fraud. Unlike pure-play ecommerce or physical retailers, omnichannel companies will be exposed to everything from sophisticated computer penetration to shoplifting, and will need strategies to counter them all. Here are five ecommerce fraud trends to watch in 2022.
The ease and convenience of gift cards means they can be bought and delivered without ever needing to set foot in a store. However, the convenience, ease of use and flexibility of gift cards is also what makes them popular with digital fraudsters. Despite their earning potential, merchants need to be alert to these risks.
As COVID-19 continues to impact the market, we’ve seen a massive shift toward ecommerce. The rise in contactless payment as a result of the coronavirus has been a key trend. Consumers are adopting options like mobile ordering and in-store pickup at an astonishing rate. Learn about best practices to address fraud risks.
The gulf between industry policy and the practical realities of the market creates vulnerabilities and opens the door for new threats like friendly fraud and cyber shoplifting. Visa and Mastercard are stepping up to take this challenge seriously. But is it enough? What’s really needed is a consistent process across card brands.