Use Co-ops to Track Transferring Customers
Chances are that a customer or household that used to shop a lot but has no transactions has moved. Look at these dormant households as a suppression opportunity. Sometimes when households move, they don
Cross Channel
Marketers Not Integrating E-mail: Survey
(Magilla Marketing) E-mail marketing still apparently has a long way to go in terms of integration and analysis. Sixty-five percent of marketers surveyed said they don
How New Prospecting Lists Survive A Merge Before You Mail
How can you tell if a new prospecting list you are testing for the first time has a chance of success? Look carefully at the gross-to-net percentage of a new list. If the new list doesn
Use Multiple Touches to Multiply Your Profits
Each year, millions companies spend on business marketing strategies that involve one-off ads or direct mail pieces that may win awards, but generate few sales. The reason? Most often, this type of direct marketing campaign does not reach qualified prospects.
On-Demand Lead Generation: ‘The List’ 3.0
If there is one thing that sales and marketing executives can agree on, it
How to Use the Web to Launch a Product
Throwing a banner ad up, buying keywords on a search engine, and posting a press release to your Website may be your first thoughts when harnessing the Internet for product launches. But there is far more you can do.
Unleashing the Potential of Transactional E-mail Messages
Since the late nineties, marketers have been working hard to create more effective and efficient customer relationships through e-mail.
Today most are focused on optimizing their e-mail marketing efforts. But many don