Big Deal: Eddie Bauer and Golden Gate
Golden Gate Capital and Sun Capital on Nov. 13 agreed to buy $1.75 billion cataloger/retailer Eddie Bauer for $614 million
Cross Channel
Smith & Hawken’s retail renaissance
Outdoor sporting goods merchants Bass Pro Shops and Cabela’s aren’t the only marketers creating destination superstores. Smith & Hawken, a cataloger/retailer
FORWARD MARCH
The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of
Insert Media: Not Just an Alternative
It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and
November Sales Roundup
With Christmas just around the corner, most of the six publicly traded companies tracked by MULTICHANNEL MERCHANT performed well in November
Financial Reports: Restoration Hardware, Tiffany, Chico’s
Cataloger/retailers Restoration Hardware, Tiffany & Co., and Chico’s can all boast of third-quarter top-line growth. But only one of the merchants managed to improve its bottom line over the same period
MCM Awards Testimonials
“After 20-plus years serving tree care workers, we felt it was time to turn the general public on to the proven, safe, and truly recreational aspect of climbing mature trees. … Continue Reading →
Holiday E-mail Volume Up, But Campaign Sizes Down
(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller
Using Customer Knowledge to Optimize Channel Performance
Once a retailer has created a centralized customer database and has been measuring multichannel campaigns, they can start analyzing cross-channel customer behavior to ensure that they