Smith & Hawken’s retail renaissance
Outdoor sporting goods merchants Bass Pro Shops and Cabela’s aren’t the only marketers creating destination superstores. Smith & Hawken, a cataloger/retailer
Cross Channel
Big Deal: Eddie Bauer and Golden Gate
Golden Gate Capital and Sun Capital on Nov. 13 agreed to buy $1.75 billion cataloger/retailer Eddie Bauer for $614 million
Insert Media: Not Just an Alternative
It wasn’t too long ago that insert media were viewed as the red-headed stepsister of prospecting tools. Most catalogers considered package inserts and
FORWARD MARCH
The end of the year is often a time for reflection. But rather than rehash the past, we decided to reflect on the future. Executives from a quartet of
November Sales Roundup
With Christmas just around the corner, most of the six publicly traded companies tracked by MULTICHANNEL MERCHANT performed well in November
Financial Reports: Restoration Hardware, Tiffany, Chico’s
Cataloger/retailers Restoration Hardware, Tiffany & Co., and Chico’s can all boast of third-quarter top-line growth. But only one of the merchants managed to improve its bottom line over the same period
MCM Awards Testimonials
“After 20-plus years serving tree care workers, we felt it was time to turn the general public on to the proven, safe, and truly recreational aspect of climbing mature trees. … Continue Reading →
Holiday E-mail Volume Up, But Campaign Sizes Down
(Magilla Marketing) While e-mail marketers have begun this holiday season by predictably sending more messages, individual campaigns are going out significantly smaller
Using Customer Knowledge to Optimize Channel Performance
Once a retailer has created a centralized customer database and has been measuring multichannel campaigns, they can start analyzing cross-channel customer behavior to ensure that they