Cross Channel
Abacus Indicator: Shift to Online Sales Increases
According to the Abacus 2006 Multichannel Trend Report, the shift from call center sales to Website sales continues. In a benchmark group of multichannel merchants, 25% of direct sales were conducted via Websites in 2005, compared with 20% in 2004–a 25% increase year over year.
Neiman Marcus: Send a Loved One to Outer Space This Christmas
Your spouse wants a 2001 BMW Individual M6 Convertible for Christmas, though you’d rather send him or her into outer space. But if you don’t get him or her the wheels, you could end up in the doghouse, albeit one that starts at $5,000.
Jingle Bells, PR Sells
Starting in July and continuing through January is the
Web Analytics Put FootSmart a Step Ahead
(Searchline) FootSmart, a direct retailer of foot and lower-body healthcare products through both catalogs and the Web, found itself in a bind managing its cross-selling opportunities on the product pages of its Website.
Show Me The Data: When Did You Last Talk To Your Customers?
Some customer data systems have wonderful table structures listing accounts and the contacts that make them up: items, orders taken, and orders shipped. The wonderful table missing from some elaborate, enterprise resource planning systems is the one that will tell the company how many times they have contacted their customers since those customers
Segmenting and Tracking by Source Code
Source codes teach us almost everything we need to know about catalog circulation.
Multichannel Campaigns: Making Your Data Useful
Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.
Office Depot Buys Controlling Interest in Chinese Firm
The $14.4 billion Office Depot announced Thursday that it acquired a controlling interest in AsiaEC, one of the largest dealers of office products and services in China
Sales Gain, Income Erosion for Neiman Marcus
Annual sales for Dallas-based cataloger/retailer The Neiman Marcus Group (NYSE: NMG.A), which mails the high-end Neiman Marcus and Horchow titles, increased 9%, to $4.1 billion