Simplifying S&H
For direct merchants, there’s no escaping shipping and handling charges. You have to pay the shipper to deliver the goods to your customers, and generally
Cross Channel
Clarifying click-to-call
Recently e-commerce media buzz has focused around click-to-call technology, with Internet search giants Google and Yahoo! testing ways to enable immediate
Take action on data
In a world of algorithms, linear models, and neural network models, multichannel merchants often ask the same question: Now that we have data on our customers,
The power of positive asking
Why won’t they give me the resources I need? They hired me to do a job, they give me all these goals, and then they won’t give me the staff/budget/IT/authority/fill-in-the-blank
Straight to the Source
Keith Kaczanowski, the vice president of supply chain management for Brady Corp., took on an added job responsibility last year. He led a team of about
Is this really a catalog?
The cover of a catalog says, with ruthless competitive truth: Whatever it is, you can get it on eBay. Oh, eBay has a catalog? You bet it does, and it’s
A Dozen Techniques for Building Better Co-op Models
Cooperative database models are becoming an ever-increasing share of catalogers
More Than One Way to Hunt Heads
How do you go about finding great people to hire? Maybe you know some, maybe you can get referrals. But these go only so far.
Study: E-mail List Size Best Predictor of Open and Click-Through Rates
List size is one of the strongest predictors of e-mail response rates, according to the 2005 Response Rate Study recently released by Indianapolis-based on-demand e-mail service provider ExactTarget: Open and click-through rates both decrease steadily as list size increases.
Five Trends to Drive Direct Marketing
Marketing productivity is down, and marketing resistance is up. It’s tough to disagree with the statements that Craig Wood, group president of marketing research firm/consultancy Yankelovich, made in the beginning of his luncheon keynote speech at the Kansas City Direct Marketing Days on March 7.