Five Trends to Drive Direct Marketing
Neural network models have been around since the 1940s, but most marketers still find them a bit of a mystery. The term can be sexy and threatening at the same time, but marketers still need to know when
Cross Channel
RedEnvelope tests loyalty program
The number of online retailers with loyalty programs is set to hit 67% by the end of this year, according to New York-based Jupiter Research. Working
Office supplies market hard at work
Thanks in part to the growth of the small office/home office (SOHO) marketplace, the house file universe of office supplies catalogers has risen steadily
Better decisions through Integrated Tracking
Just before the fall 2000 season, I had a conversation with a client about collecting source codes from customers. If you’re not able to capture more
High-Profile Placements
One of my clients, Bradenton, FL-based Johnson Smith Co., has had a relationship with The Tonight Show dating back to Johnny Carson’s days as host. The
Minding our business
The key issues for business-to-business merchants tend to differ from those of business-to-consumer marketers, and they don’t always receive the attention
Pulling the trigger
Before the Welcome Wagon arrives at a new homeowner’s door, the refinancing offers are already in their mailboxes. For that matter, so are the credit-card
No more buyer’s Remorse
It’s no secret that many of top multichannel merchants have created tremendous economic value through successful acquisition programs. For instance, Cornerstone
Three Alternatives to Product-Level Marketing
Several of the cooperative databases collect product-level data. Marketers are finding product-level data very useful in data mining for customers who buy specific products through direct marketing. But using the co-ops
Business Objects Acquires Firstlogic
Business intelligence solution provider Business Objects agreed to acquire privately held data-quality software and services provider Firstlogic on Feb. 8. Business Objects will pay approximately $69 million in an all-cash transaction.