How to Dominate Search With Google Shopping
Are you looking to compete with the new Google Shopping model? Here are five tips how from Rick Backus, CEO of CPC Strategy.
Cross Channel
Free Shipping Major Cyber Monday Focus
When it came to standing out and in front of their competitors over the 2012 Cyber Monday holiday, a new Innotrac report has found that retailer’s main focus was free shipping.
Salesforce to Acquire ExactTarget for $2.5 Billion
Salesforce has entered into a definitive agreement to acquire ExactTarget for $2.5 billion.
New Study Shows B2B Sellers Unprepared for Gen Y Buyers
A new study by Acquity Group has revealed that Gen Y B2B buyers are more likely to shop online than their older counterparts. The study also found that 40% of buyers purchase frequently from Amazon Supply.
Google Revamping Shopping Experience through Analytics
Google has signed on to a multiyear partnership with STELLAService which will allow consumers to access ratings and reviews of various online retailers.
Study Finds 44% of Mobile Shoppers Will Not Return to a Non Mobile Ready Site
A recent study from Kentico Software has found that 76% of smartphone users and 78% of tablet users return often to websites that look good and work well on their mobile devices. But for those sites that are not designed responsively, 44% will never go back and 52% will not return on a regular basis.
Gain Brand Loyalty through Social Media
Imagine if you can introduce your brand to just some of the 1.1 billion users on Facebook, 500 million users on Twitter, or the 225 million people using LinkedIn. According to this infographic by Social Annex, you can and it’s all about customer loyalty programs.
Brick and Mortar Retailers Beat Out Online Counterparts
As online retailing has become a force to be reckoned with in the retail industry, a close look at how brand equity varies for brick and mortar vs. online brands beckons. Measuring many online retail brands for the first time in the 2013 Harris Poll EquiTrend Study shows that when it comes to the brick and mortar and sides of a single brand, the etailer side lags.
Social Media Use Expected to Rise in Contact Centers
While a focus on social media initiatives seems to be lacking in most contact centers as of late, a new Deloitte study has found that the use of social media is expected to rise within the next 24 months.
Social Media Declining for Online Purchases
Social media is lagging as a direct traffic source to ecommerce websites and for online purchases, despite brand investment, according to a recent report from Monetate.