Survey: Merchants Rank Customer Satisfaction Top Strategic Initiative in 2012
Two-thirds of merchants rank customer satisfaction as their top strategic initiative for 2012, according to a survey conducted by the National Retail Federation and KPMG.
Cross Channel
6 Steps to Developing a Compelling Brand Story
How does a brand become compelling? Follow these six steps, known as the 6 C
Publisher’s Note: Envelope Pushing
Customer expectations and tough times have forced us to create solutions that leap over previous boundaries, limits, capacities, goals and capabilities. A thought that I
Fiske to Step Down as CEO of Eddie Bauer
Neil Fiske, who joined outdoor apparel merchant Eddie Bauer as CEO in 2007, will leave the post on March 2. No reason was given for his departure.
ComScore: Trends Point to Digital Marketing Channel Growth
In order to be successful, digital marketers must understand the key trends shaping the current marketplace and what that means for the future of their businesses. In the following videos, comScore’s thought leaders talk about why they see ecommerce, mobile, online video and social media growth potential in 2012.
Catalog Critique: A Look at the February 2012 J.C. Penney Look Book
Is it a well-executed store-driver, or a poorly-produced web-driver? And is it digitally-friendly, or an iPad eyesore? Everyone has an opinion about the new J.C. Penney look book that hit 14 million mailboxes right after the merchant announced its new brand identity last month. So here’s seven critiques from Multichannel Merchant’s staff and its contributing writers.
United Retail Group Files for Chapter 11
Under Section 363 of the Bankruptcy Code, United Retail Group has entered into an asset purchase agreement with private equity firm Versa Capital Management. Versa Capital will serve as the stalking horse bidder during the court-supervised auction of the business.
New York Giants Email Marketing is Not Clicking
The New York Giants are in Super Bowl XLVI because its offense, defense and special teams are clicking at the right time of the season. But I have a feeling Giants fans
Video: The Drs. Foster & Smith Story
This video produced by Wisconsin Broadband tells the story of pet supplies merchant Drs. Foster & Smith.