2012: Opportunities, Outlooks and Trends
We are hoping that you’ll find this a “must read” when making your last-minute 2012 plans
Cross Channel
Customer Retention: 7 Ways to Keep Your Customers
As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers
USPS Mailing Changes Won’t Impact Most Mailers
Recent changes announced by the U.S. Postal Service won
Can QR Codes in Catalogs Lower PPC Costs?
QR codes are the ultimate shortcut, and that is what mobile consumers value most. One of the best shortcuts consumers had available until now is search, which, of course, costs marketers money to use.
Sycamore Partners Offers $212 million for Talbots
Troubled women
Struggling Talbots Seeks New CEO; Sullivan to Retire
Troubled women
Backword: What do you think the best opportunities will be in 2012?
Q&A with Neil Sexton, Brian Tilzer, Larry Davis, & Cam Balzer
What Will 2012 Bring For Multichannel Mergers and Acquisitions?
It only seems like Chapter 11 stories have dominated the financial news in the multichannel marketing world this year. Will we see more of this fiscal gloom in 2012?
9 Ways to Leverage Your Brand Difference
Here are nine ways to think about leveraging your brand difference to make a difference in the hearts and minds
Will Google Wallet Make NFC Mainstream?
Mobile payments was a hot topic at the Mobile Shopping Fall forum on Oct. 18. Near Field Communications was on several speakers’ minds, and they wondered if the launch of Google Wallet will help make it mainstream.