J.Crew Thinks Pink, Conservatives See Red
APPAREL MERCHANT J. CREW GOT SOME CONSERVATIVES IN A TIZZY this spring. In an April email to customers, J. Crew president/creative director Jenna Lyons
Cross Channel
PRC Approves Summer QR Code Promo
The QR code promotion that the U.S. Postal Service proposed last month has been given the green light by the Postal Regulatory Commission. The program offers a discount to catalogers who use
Merchants Need to Differentiate to Succeed
Brett Niemuth said merchants need to look at a different set of four Ps than they focused on in marketing school: Now it’s all about purpose, point-of-difference, persona and police.
Video: Brookstone Testing QR Codes
Brookstone is trying out QR codes on select products in 30 stores in the New York area, and has also placed them on the back cover of its May catalog.
Going primal: The future of strong branding
Human beings have always relied on one another to survive. From the dawn of man, we banded together to perpetuate our species, to meet basic needs such
Why Primal is More Powerful Than Ever
The radical changes in our world are actually heightening the influence of primal instincts on tribes and their individual members. Let’s look at the
Your Customer is the Real Undercover Boss
Much as we may enjoy watching various C-level executives go on the popular reality TV show, the real for all merchants is or should be the customer. Walmart
MCM OUTLOOK: 6 Trends for 2011
Advancing technologies, shifting consumer shopping patterns and priorities, and new economic realities are all fast changing the way multichannel retailers
Branching Out: How Evergreen Enterprises Evolved from Vendors to Catalogers
When 1-800-Flowers.com announced in late 2009 that it was selling its home and children’s gifts business to an affiliate of Evergreen Enterprises, many
How the catalog has become a multichannel vehicle
Ever since the first order came over the Internet, people have been predicting the eventual death of the print catalog. Yet for many multichannel merchants,