Getting Them to Buy
As with most financials these days, sales for holiday 2010 were pretty good if you compare them with 2009, and great if compared to 2008. According to
Cross Channel
QCI Direct Feels Walmart Free Shipping Effect
It’s hard (or impossible) for any retailer to compete with Walmart on price. So when the general merchant announced free holiday shipping on its website
Finance: Strong Showing for B-to-B, Computers Merchants
The third quarter of 2010 revealed considerable renewed optimism for business-to-business and computers marketers. Consumer merchants, however, fared
Brand alignment across channels
It’s not easy to present a strong, unified brand across all media. In fact, this is one of the most pressing creative challenges marketers face today.
Editor’s Note: The New Retail Reality
THE NEWS THAT HOLIDAY RETAIL SALES had increased about 6% over 2009 is a sign that the economy is, if not rapidly rebounding, at least moving in the right
Lists and Data: It’s Time to Test Again
Some direct marketers put the brakes on testing during the past two years, largely due to budget and staffing constraints, as well as poor results. While
M&A Was MIA in 2010
MULTICHANNEL MERGERS AND ACQUISITIONS ACTIVITY PROGRESSED from pretty dead in 2009, to missing in action in 2010. Just five deals in the catalog segment
Losing My Taste for Harry & David
SHERRY CHIGER: When the holiday season rolled around, you could always count on receiving a Harry & David catalog featuring a luscious close-up of a fruit
2010: The Year in Multichannel
WHAT WERE THE BIG INDUSTRY STORIES for 2010? It’s always hard to reduce a year to a few concise bullet points especially when you cover as many topics
12 Creative tips for 2011
Going into a new year is always a good time to review what you’re doing and where you could improve. The past few years have been so challenging (and