How to Put Gift Lists to Good Use
If your company offers a wish-list or gift-list program, you have multiple opportunities to send customers what could be a very welcome message. Food
Cross Channel
Recently Modeling a Beautiful Thing for Discount Beauty Center
ONLINE RETAILER DISCOUNT BEAUTY CENTER already has in place a reactivation program that will no doubt help its emails receive favorable placement in inboxes,
Five Ways Multichannel Marketers Fail Their Businesses
Multichannel merchants have plenty of shortcomings when it comes to integrating catalogs and the Web, according to Bill LaPierre, senior vice president
Dos and Don’ts for E-mail Creative
Do consider e-mail as a unique medium.What works for print or the Web won’t necessarily work for e-mail. Elements ranging from eye-tracking patterns to
How to Design E-mail
Pretty is as pretty does: In e-mail marketing, that means messages where the creative works to improve response rather than being attractive solely for
The art of accommodation marketing
Merchants tend to view customer service as a purchase activity; one of receiving and shipping an order. But in this new era of marketing, how we the consumer
How service fits in with Paul Fredrick’s culture
Men’s Apparel Cataloger Paul Fredrick Understands Both its Brand and its Customers’ Needs. The company sells fit; clothes that fit the customer’s body,
L.L. Bean Taxed by New Ohio Law
Apparel, outdoor gear and home goods cataloger L.L. Bean appears to be the test case regarding a new Ohio tax law.
Blackstreet Capital Acquires Park Seed, Jackson & Perkins
Private equity firm Blackstreet Capital acquired horticultural catalogers Jackson & Perkins and Park Seed following an Aug. 23 bankruptcy auction.
Auction to determine fate of Jackson & Perkins, Park Seed
An auction scheduled for Aug. 23 will determine the collective fate of horticultural catalogers Jackson & Perkins Co. and Park Seed. Both mailers had filed for Chapter 11 bankruptcy five months ago. George W. Park Seed Co., which owns Park Seed …