September Sales Roundup
For the most part, September was a perfect example of the country
Cross Channel
Stepping up to the selling block
What triggers a sale of a business, a private equity investment or a public offering? There are two distinct motivations: One is a desire to sell all
Six actionable metrics and numbers
It’s amazing just how over-the-top some companies are able to get with numbers. Numbers to explain marketing, numbers to justify merchandise, numbers
Abacus: Acquisition Circulation Is Taking A Hit
Between January and April, Abacus saw circulation for its clients drop 6% from the previous year. But more disturbing to Abacus vice president of strategy Paul Imbierowicz is the larger drop in prospecting.
Live From the Lenser Summit: AOVs Can Be Overinflated
Say a merchant has an average order value of $200 on Monday, and it plunges to $35 the next day and soars to $450 on Wednesday.
MCM Awards 2008
It’s not easy to be the best In fact, it’s quite hard to put forth the effort that goes into flawless catalog creative, seamless Website navigation, unique,
A Fallow First Quarter
Given the Obvious Economic Pressures, the first quarter was fairly weak for most of the publicly traded consumer merchants tracked by Multichannel Merchant.
Slight Gains for Food Catalog Buyers
The Food Catalog Market’s total universe was 9.5 million names as of the first quarter of this year, according to New York-based list brokerage services
The multichannel trilogy
You’ve probably been in this management meeting: The vice president of marketing has gathered the marketing director, catalog manager, creative director,
June Sales Roundup
As American consumers have no choice but to spend more of their income on food and gasoline, the lack of discretionary funds is starting to hit certain retailers hard. A look at June