Kino comes in for a close-up
Fellini, Polanski, Capra, Huston, DeMille, Griffith, Peckinpah, Eisenstein just a few of the greatest film directors of all time, and just a few of the
Cross Channel
Lillian saved by sale
It’s been a scary first quarter for the multichannel industry, with many merchants closing, in bankruptcy, or said to be near folding. At least Lillian
A faint fourth quarter
For many of the nine publicly traded business-to-consumer merchants tracked by Multichannel Merchant, 2007 went out with a whimper. Four of the nine companies
BlueSky’s collapse causes nonprofit fiasco
The collapse of direct marketer BlueSky Brands has delivered a bruising black eye to several of the most venerable nonprofits in existence and left them
Dump the silos
If you ever play air hockey at Bud Reed’s house, get him to tell you the horror story about how he got his table. It’s a perfect illustration of how many
Customer-Centric Communication
Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation
You’re hired
It’s so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers?
Coming to Their Senses
See, hear, touch, smell and taste. Each sense can evoke powerful memories and emotions that can alter simple and big decisions. Research has told us:
Driving Value in Your Direct Marketing Business
How do you improve the value of your business? It’s a big topic, because it dovetails with what company owners work to do every day. But since we’re in
Levin steps down, wants to buy SI
Jerry Levin resigned March 10 as chairman of The Sharper Image, and has informed the company that he and a group of investors are interested in acquiring