The If and Then of Automated E-Mail

| Shari Altman

If your customer does this, then you send them that. It’s a simple concept that can be applied quite effectively to your triggered e-mail strategy. Click here for Shari Altman’s thoughts on how to make it work for you.

Hale Groves Parent Buys Pittman & Davis

| Patrick Barnard

Southern Fulfillment Services (SFS) has acquired Pittman & Davis, a catalog and Internet company offering high quality fruits and other gourmet foods. Terms of the deal, which was announced on April 7, were not disclosed.

Muoio Leaving Lillian Vernon

| MCM staff

Michael Muoio’s last day with Lillian Vernon is Thursday, the gift cataloger’s president/CEO confirmed in an interview earlier this week.