Oriental Trading CEO Resigns
The CEO of Oriental Trading Co. has stepped down.
Cross Channel
Data? They’ve Got It
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.
Great expectations
Attention online merchants: Your customers’ patience for technical foul-ups getting in the way of their purchases is wearing dangerously thin.
The reason: As e-commerce site experiences continue to improve, customer expectations improve right along with them.
GIVE THEM WHAT THEY WANT
Boy meets girl. Boy proposes to girl. Boy and girl head down to the local department store and register for home items, such as place settings, stemware,
IAC splitting into five companies
IAC/InterActiveCorp, whose properties include HSN and the Cornerstone Brands catalogs, will spin itself off into five separate publicly traded companies.
New tricks for Old Pueblo
AMY AFRICA Whether we like it or not, users like Websites that have structure. That’s why the most successful e-commerce sites all look the same. Users
Movers & shakers
General merchant J.C. Penney Co. has hired Ruby Anik as senior vice president and director of brand marketing. Anik joins J.C. Penney from Best Buy, where
The elusive impulse factor
Since the declining days of the Sears & Roebuck and Montgomery Ward big books or maybe earlier than that catalogs have been in a competitive battlefield.
Critical Issues and Trends
Increasing competition from manufacturers and retailers entering the catalog and Web selling channels was ranked the second most pressing marketing concern
Best deal for FAO Schwarz
Upscale toy merchant FAO Schwarz in November acquired Best & Co., a luxury children’s apparel and accessories merchant. Terms of the deal were not disclosed.