Neiman Marcus on the retail cusp

| Jim Tierney

Neiman Marcus is renowned for its elegant stores and superior service, but it’s never really been considered cutting edge. The upscale cataloger/retailer is addressing the issue with its new Cusp stores designed to appeal to a younger demographic.

Give first-time buyers a boost

| Gina Valentino

There’s an old joke about the devil being low on quota, so he decided to heavily promote special offers, free gifts and promises. With an immediate and

Customer experience at its best

| MCM staff

We’ve discussed the customer experience and its relation to the brand, the creative platform, the marketing plan, and the merchandise concept throughout the year. Now let’s look at building a sound channel-centric customer experience.

A SLOW START

| MCM staff

Fall arrived late this year for much of the country, and consumers are taking their time shopping for seasonal goods. And apparel catalogers are feeling the heat

Mixed apparel: a gender bender

| Mark Del Franco

Not quite sure what mixed gender means? The term describes merchants who sell apparel for both men and women, everything from sportswear to business apparel.

Financial Reports: United Stationers, Wayside, Zones

| MCM staff

Third-quarter sales for Des Plaines, IL-based office supplies merchant United Stationers rose 1.5%, to $1.19 billion, from $1.17 billion for the three-month period ended Sept. 30. Growth in the janitorial and break room, office products, and office furniture categories was partially offset by lower technology sales, company officials said. But net income dropped nearly 30%, to $27.5 million, compared with $39.2 million for the same period last year.

Using Your Co-ops to Maximize Profit Potential

| Jim Coogan

The co-operative databases can help you cut the waste out of your circulation and offset the postage increase, and squeeze incremental profit dollars out of your circulation.

Here are some tips on how to use the co-ops to maximize the profit potential of your circulation