Keep an eye on the experience

| Larry Becker

Smart marketers understand that long-term success depends on treating customers to a great experience, one that’s seamless across channels. What’s the best way to do that? This month we’ll look at why you need to go beyond order conversion when you track success, and how aligning your Web and print channels can improve the experience you offer your own customers.

J.C. Whitney revs up

| Jim Tierney

Retail sales are sluggish, and high gas prices have put the brakes on consumer spending (and driving). The last cataloger you would expect to be doing well is J.C. Whitney. Yet the auto parts and accessories merchant is cranking, with double-digit growth for the first quarter.

New dogs learn old tricks

| Ken Magill

One of the most telling examples of how far e-commerce has evolved in the past decade happened this summer at the eTail 2007 conference in Washington.

14 done deals in 2Q

| Jim Tierney

While the 14 transactions that took place during the second quarter was an improvement over the seven deals for the first quarter of 2007, that’s down from the period last year. For he second quarter of 2006, 19 industry deals were recorded.

Ballard Designs opens store

| Mark Del Franco

To celebrate its silver anniversary, Ballard Designs is headed to the mall. The home decor, gifts, and garden accessories cataloger this week opens its first store, in the Tampa, FL-based International Plaza.

Everything old is new again

| MCM staff

As soon as I arrived in Washington for the eTail conference last month, I was ready to be hit with the latest and greatest online technologies and strategies. And while there was plenty of talk about e-mail strategies, live assistance techniques, and Flex vs. AJAX, the big buzz about the show seemed to be