With the postal increase now in effect, mailers are asking themselves how they can drive increased performance and possibly reduce circulation. One approach is effectively integrating your prospecting strategy with the cooperative databases.
For the most part, July was a kind month to the publicly traded companies tracked by MULTICHANNEL MERCHANT. So let
Philadelphia-based apparel and home decor merchant Urban Outfitters (Nasdaq: URBN) reported a 35% increase in its direct-to-consumer business
Golfsmith International Holdings (Nasdaq (GM): GOLF) reported a 9.5% rise in second-quarter net revenue to $125 million, up from $114.1 million, for the three months ended July 1.
Westlake Village, CA-based Guitar Center (Nasdaq: GTRC) posted a 28.1% increase in direct response net sales, including revenue from the Medford, OR-based Musician’s Friend catalog.
Second-quarter sales at Cabela’s (NYSE: CAB) rose 16.5% to $451.2 million, up from $387.3 million for the same period in 2006.
Speaking at the Direct Marketing Association’s List Day on Thursday, Janette Barret of International Masters Publishers Inc. said the secret to reactivating old expires is to offer them a new product within the same affinity.
Catalogers need to identify and then segment meaningful factors on their house files. Doing this will help you decide how deep into a buyer file to mail, which catalog covers to use, and how much to mail a contact during a season.
(Direct Newsline) It’s unclear how many of Amy Africa’s eight recommendations for online marketing were actually absorbed by her audience at the Direct Marketing Association’s Fast Forward event. Africa started her session by expressing her disdain for the list industry, whose offline, paper-focused orientation she likened to an afghan blanket: “comfortable, colorful and out of date.”
Harry & David’s largest distribution center is about to get a little bigger: The multichannel retailer best known for its Moose Munch candy mix and its Royal Riviera pears is adding 45,000 sq.-ft. to its Hebron, OH-based facility. The $16 million expansion will be completed in fall 2008.